01 / UNDERSTAND
Start with their world.
What does your bag usually need to carry?A laptop and work essentials
What would make getting out the door easier?Having a place for everything
Does your bag need to carry a 17-inch laptop?No
FREE INTERACTIVE QUIZ BUILDER FOR YOUR WEBSITE
Ask better questions.
Make your next offer personal.
Turn “just browsing” into a useful conversation. Create interactive quizzes that uncover what visitors need, recommend what fits, and give them a clear reason to take the next step.
Free to build. Free to publish. Start without signing up
THE EVERYDAY EDIT / PRODUCT FINDER
01 / A BETTER CONVERSATIONWhat would make your
everyday a little easier?
everyday a little easier?
A place for everything
RECOMMENDATION / EXAMPLEThe Workday Pack
CONNECT TO THE TOOLS YOU ALREADY USE
HubSpot
GoHighLevel
Salesforce
ActiveCampaign
Klaviyo
Mailchimp
Zoho CRM
Twenty CRM
CRM connectors are in pilot. Provider setup and authorization are required; availability varies. Logos identify providers, not customers or endorsements.
FROM “I HAVE AN IDEA” TO “HERE’S YOUR MATCH”
See how a few questions
create a personal next step.
Start with what you sell and who you help. Shape the questions. Connect the answers to a useful result. Then put your quiz where your customers already are.
- 01Build the conversation
Questions that help visitors tell you what matters.
- 02Make the result personal
A product, a scorecard, or advice that fits their answers.
- 03Give them somewhere to go
Publish, share, and measure the next step.
THE PIPPI WALKTHROUGHComing soon
The video walkthrough is on its way.
You can explore the working demo right now.
THE INTELLIGENCE BETWEEN QUESTION AND ANSWER
One conversation.
A more relevant next step.
Learn what matters. Connect the dots. Make your recommendation feel earned.
02 / CONNECT
Make the logic yours.
Give matching answers points. Exclude options that don’t fit.
Answer-based rules Clear matching reasons A fallback when needed
Their answers shape the result.
You set the criteria.
You set the criteria.
03 / GUIDE
A NEXT STEP WITH CONTEXTThe Workday Pack
A fictional organized pack with space for a laptop up to 15 inches.
You said you carry a laptop and work essentials.
Explore the packLESS PITCH. MORE “THAT’S ME.”
Give them the feeling:
“This is for me.”
Every visitor arrives with a different goal, hesitation, or problem. A thoughtful quiz gives them room to tell you—and gives your recommendation a reason to matter.
Try the product finder beside this. Change your answers and watch the recommendation change. If nothing fits, it says so. That’s how you make the advice worth trusting.
This is a working sample.
Try it. See what changes.
Try it. See what changes.
TRY IT YOURSELF1 / 3
THE EVERYDAY EDIT
What does your bag usually need to carry?
Find a bag that fits the way you move.
Three questions. A more personal answer.
Fictional products. Real pippi matching. Answers stay in this page and are not saved.
ONE BUILDER. DIFFERENT DESTINATIONS.
Give every answer
somewhere useful to go.
Help a shopper choose. Help a prospect see their priorities. Help your next customer understand why your offer fits.
Your everyday, simplifiedThe Everyday Sling Light, compact, just enough
Make choosing feel easy.
Help shoppers narrow the options. Match their needs to a product, explain the fit, and send them straight to the relevant offer.
Try the product finderJust exploring Ready for a plan Let’s get started
Meet them where they are.
Learn what each lead wants before the next conversation. Give beginners, explorers, and ready-to-act prospects a relevant path.
Explore the approachA clearer next stepCapture Follow-up Measurement Illustrative scorecard
Turn insight into momentum.
Show people what’s working, what needs attention, and where to start. Make your expertise useful before you ask for the sale.
See how it worksFROM FIRST QUESTION TO NEXT STEP
Your expertise. Your offer.
Your quiz—without the code.
01
Start a conversation.
Choose a product finder, segmentation quiz, or scorecard template. Shape the questions around what your audience wants to figure out.
02
Give every answer a purpose.
Set conditional paths, outcome points, and exclusions. Add explanations that connect the recommendation to what someone told you.
03
Make the next step clear.
Choose when to ask for contact details. Preview the journey, publish a link or embed, and watch how people move through it.
Flexible question types Editable rules & outcomes Consent controls
KNOW WHAT TO IMPROVE NEXT
Know where they lean in.
See where you lose them.
See the journey from the first answer to the offer click. Find the questions worth improving, the results people reach, and the next steps they choose—so your next edit has a purpose.
- Find questions where unfinished sessions go quiet.
- Compare completion trends across date ranges.
- See leads and offer clicks by outcome.
- Export question-level data for a closer look.
Optional, consent-gated GA4 and Meta events connect quiz steps to your tracking setup.
Conversion journeyILLUSTRATIVE DATA
Started1,000
Completed680
Completion68%
Quiz started1,000
Quiz completed680
Results viewed620
Offer clicked186
A step worth reviewing
Look at the wording and effort required where unfinished sessions pause.
Sample numbers demonstrate the dashboard. Offer clicks are not purchases.
A FEW GOOD QUESTIONS
A few answers
before you start.
What can I create with pippi?
Build product finders, audience segmentation quizzes, category scorecards, forms, and surveys. Start with a marketing template, customize the questions, and set the rules that connect answers to results.
Can different answers lead to different recommendations?
Yes. Add points to matching outcomes, exclude products that don’t fit, and use conditional logic to show relevant questions. Give each outcome its own explanation and next-step link. Category scorecards show scores across the areas you define.
Do I have to collect an email before showing results?
You choose. Configure lead capture before or after results, make it optional or required, and set your consent wording. The sample on this page collects no contact information and saves no answers.
What can I see in analytics?
See starts, completions, captured leads, result views, offer clicks, trends, and outcome segments. Question-level reporting highlights unfinished sessions quiet for at least 30 minutes. Offer clicks are not purchases; revenue attribution and built-in A/B testing are not included yet.
Can I use my CRM or email platform?
pippi includes webhooks, a direct GoHighLevel connection, and a growing set of CRM and email connectors in pilot. Provider authorization and setup are required. Availability varies by provider; some require your own developer credentials. These connectors are not a built-in email campaign service.
How do I get access?
Start creating a quiz without signing up. Create a free account and confirm your email when you’re ready to save and publish. All accounts are free. No charges or credit card required.
A BETTER CONVERSATION STARTS HERE
You know how you can help.
Help them see it, too.
Build a quiz that turns your expertise into a useful first conversation.
Your visitors get clarity. You get a better starting point.